Enterprise AI Profile: Nestlé

Futuriom Enterprise AI Profile

Organization: Nestlé

Vertical Industry: Retail

Description: Nestlé is rapidly integrating AI, especially generative AI (GenAI), across its operations to boost productivity, accelerate innovation, and enhance consumer engagement. This widespread adoption, driven by strong leadership, is meant to deliver increased value and competitive advantage.

Central to Nestlé's AI strategy is a "people-at-the-center" philosophy, viewing AI not as a replacement for human talent but as a powerful enabler. This approach is exemplified by NesGPT, Nestlé's internal version of ChatGPT. This secure, private platform enables employees to make quicker, smarter decisions about how to expand and keep customer interactions at their peak. NesGPT is used behind the scenes to draft emails and campaigns, extract and analyze data, summarize documents, and generate ideas that employees can use to perpetuate new implementations.

Through extensive training, Nestlé is ensuring its teams are equipped to leverage NesGPT for working smarter and faster, thereby increasing the company's competitive advantage. Beyond internal productivity, GenAI is strengthening customer support and relations and advancing important production and supply chain operations. This includes advanced capabilities like anticipating stockouts at retail locations and optimizing pricing and promotional strategies. Within the manufacturing divisions, Nestlé is implementing AI to automate restocking and product distribution based on predicted demands.

NesGPT is used to expand the range of processes and market trends for over 20 Nestlé USA brands and to test and generate new product concepts in a matter of minutes. Notably, AI has enabled personalized nutrition solutions based on analyzing consumer data. It also optimizes logistics and monitoring supplier performance through IoT sensors. Nestlé has trained over 100 product innovation team members, providing them with starter prompts to generate initial ideas and teaching them to use the GenAI tool to analyze large amounts of data.

Early tests show promising results, and the use of NesGPT is already furthering the potential to bring AI-generated ideas to market. The company is committed to further expanding and evolving NesGPT to support internal capabilities in manufacturing and R&D, aiming to unlock even more opportunities for innovation and scale.

AI Platforms and Models Used: Proprietary model NesGPT based on technology from OpenAI's ChatGPT and Microsoft's Azure OpenAI Service.

Key Success Factors: By launching their internal version of ChatGPT (NesGPT), Nestlé empowered employees to integrate GenAI into daily workflows across functions such as sales, innovation, marketing, and legal. This widespread adoption has yielded significant, quantifiable results: Product innovation has seen rapid growth, accelerating product ideation from six months to six weeks, while upwards of 7,000 employees have generated approximately 230,000 prompts, leading to an average savings of 45 minutes per employee each week. By including specific wording, these prompts allow NesGPT to efficiently proofread, meet agendas, and draft content. This frees up employee time for the creative process, enabling them to focus their best thinking without intense time pressures.