Enterprise AI Profile: IKEA Bets on Workers Over Automation

Organization: IKEA

Vertical industry: Retail

Description: IKEA is the world's largest furniture retailer, based in Delft, Netherlands, and operating hundreds of stores globally alongside an extensive e-commerce presence. Known for its ready-to-assemble furniture and expansive showrooms, the company manages complex international supply chains, massive distribution networks, and an array of digital customer platforms.

Like most enterprises, IKEA has developed its own proprietary tool using ChatGPT and Microsoft Copilot to create an experience for its customers that's meant to get them coming back. The home furnishing retailer has created an AI design chatbot and a new tool, IKEA Kreativ, that is designed to empower customers to visualize the spaces in their homes, encouraging them to go to the store and purchase couches, tables, beds, and more. The combined use of 3D mixed reality and AI expands IKEA's product and service innovation.